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This web site states the following, "Physical fitness is the first requisite of happiness." We noticed that the web site also stated " A few well-designed movements, properly performed in a balanced sequence, are worth hours of doing sloppy calisthenics or forced contortion." It also said " Moreover, such a body freed from nervous tension and over-fatigue is the ideal shelter provided by nature for housing a well-balanced mind that is always fully capable of successfully meeting all of the complex problems of modern living. Relaxed, perfectly aligned posture." The header had exercise as the highest ranking optimized keyword. It is followed by fitness, wellness, and mindbody which isn't as ranked as highly as exercise. The next words pppilates.com uses is holistic. health was included and might not be understood by web engines.